This Is Marketing
Seth Godin
Cantecul relevantei
Asta inseamna strategie. Cum sa planifici mai bine
Esti de neinlocuit?
Triburi
Toti suntem ciudati
Sparge tiparele. Cand ai făcut ultima data ceva pentru prima data?
Triburi. Avem nevoie de tine sa ne conduci
Hopul. O carticica din care inveti cand sa renunti (si cand sa perseverezi)
Toți suntem ciudați
Și tu poți să zbori
Linchpin. Eşti de neînlocuit?
Vaca mov. Transformă-ţi afacerea prin idei remarcabile
Asta înseamnă marketing
Toti marketerii sunt mincinosi
Tribes: We Need You to Lead Us
Linchpin: Are You Indispensable', Hardcover
Poke the Box: When Was the Last Time You Did Something for the First Time', Hardcover
Small is the New Big
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers, Hardcover
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All, Paperback
This is Marketing, Hardcover
Tribes: We Need You to Lead Us, Hardcover
Whatcha Gonna Do with That Duck': And Other Provocations, 2006-2012, Hardcover
We Are All Weird: The Rise of Tribes and the End of Normal, Hardcover
Purple Cow: Transform Your Business by Being Remarkable, Hardcover
The Icarus Deception: How High Will You Fly', Hardcover
Purple Cow
The Icarus Deception. How High Will You Fly'/Seth Godin
