We Are All Weird: The Rise of Tribes and the End of Normal, Hardcover

We Are All Weird: The Rise of Tribes and the End of Normal, Hardcover

Autor
Editura
An publicare
2015
Nr. Pagini
112
ISBN
9781591848240

Descriere

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.""

Pe aceeași temă

Seth Godin