Small is the New Big
Descriere
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes: Clinging to Your Job Title?The Persistence of Really Bad Ideas The Seduction of 'Good Enough'Judging a Book by its Cover Do Less Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
Despre autor
Seth Godin este unul dintre cei mai vânduți autori de cărți de afaceri și un apreciat orator din 1990 până în prezent. Prima lui carte care i-a adus popularitate aborda subiectul marketingului permisiunii.
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