Integrated Marketing Communication

Integrated Marketing Communication

Autor
Robyn Blakeman
Editura
Rowman & Littlefield
An publicare
2018
Nr. Pagini
368
ISBN
9781538101056
Categorii
In Limbi Străine
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Descriere

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

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