Cambridge Marketing Handbook: Communications

Cambridge Marketing Handbook: Communications

Autor

Steve Bax Paul Woodhouse

Editura

An publicare

2013

Nr. Pagini

ISBN

9780749470616

Categorii

Cărţi în Limba Engleză

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Descriere

Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts.

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