Cambridge Marketing Handbook: Communications

Cambridge Marketing Handbook: Communications

Autor
Steve Bax Paul Woodhouse
Editura
An publicare
2013
Nr. Pagini
ISBN
9780749470616
Categorii
Cărţi în Limba Engleză
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Descriere

Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts.

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