Integrated Marketing Communication
Robyn Blakeman
Brand Admiration
C. Whan Park
Retorica sloganului. Manual de copywriting în limba română
Florin Dumitrescu
Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch,Michael A. Belch
The IMC Handbook: Readings & Cases in Integrated Marketing Communications, Paperback
J. Stephen Kelly Phd
Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World, Paperback/Judy Ungar Franks
Judy Ungar Franks