The IMC Handbook: Readings & Cases in Integrated Marketing Communications, Paperback

The IMC Handbook: Readings & Cases in Integrated Marketing Communications, Paperback

Autor
J. Stephen Kelly Phd
Editura
Racom Books
An publicare
2015
Nr. Pagini
304
ISBN
9781933199061
Categorii
In Limbi Străine Economics Finance Business & Management
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Descriere

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

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