Marketing Warfare, Paperback

Marketing Warfare, Paperback

Autor

Al Ries

Editura

Mcgraw Hill Education

An publicare

1997

Nr. Pagini

224

ISBN

9780070527263

Categorii

In Limbi Străine Economics Finance Business & Management

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Descriere

""A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.""--Newsweek ""Revolutionary Surprising ""--Business Week ""Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.""--USA Today

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