Positioning: The Battle for Your Mind, 20th Anniversary Edition, Hardcover
Descriere
""Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....""--David Bohnett, Chairman and Founder of Geo Cities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why ""positioning"" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Despre autor
Alfred Paul Ries a fost un profesionist american în marketing și autor. A fost co-fondatorul și președintele firmei de consultanță Ries & Ries din Atlanta, împreună cu partenera și fiica sa, Laura Ries. Împreună cu Jack Trout, Ries este creditat cu reînvierea conceptului de „poziționare” în domeniul marketingului.
