Focus: The Future of Your Company Depends on It, Paperback
Descriere
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Despre autor
Alfred Paul Ries a fost un profesionist american în marketing și autor. A fost co-fondatorul și președintele firmei de consultanță Ries & Ries din Atlanta, împreună cu partenera și fiica sa, Laura Ries. Împreună cu Jack Trout, Ries este creditat cu reînvierea conceptului de „poziționare” în domeniul marketingului.
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