Marketing

Autor

Byron Sharp

Editura

Oxford University Press

An publicare

2017

Nr. Pagini

832

ISBN

9780195590296

Categorii

Business Afaceri Si Management

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Descriere

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.