Marketing

Name: Marketing
Brand: Oxford University Press
SKU: 9780195590296
Author: Byron Sharp
ISBN: 9780195590296

Autor

Byron Sharp

Editura

Oxford University Press

An publicare

2017

Nr. Pagini

832

ISBN

9780195590296

Categorii

Business Afaceri Si Management

Descriere

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

Despre autor

Byron Sharp

academic din Noua Zeelandă · n. 1960

Byron Sharp este profesor de științe ale marketingului la Universitatea din Australia de Sud, cunoscut pentru lucrările sale privind programele de loialitate.