Coperta cărții Marketing de Byron Sharp

Marketing

Autor
An publicare
2017
Nr. Pagini
832
ISBN
9780195590296

Descriere

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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