A scholarly approach for brand positioning with a useful selection of European case studies.
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising, Paperback
Richard D. Czerniawski
Brand Storytelling
Miri Rodriguez
Brand the Change
Anne Miltenburg
How to Launch a Brand (2nd Edition): Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
Fast-Casual Chain
Necunoscut
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, Hardcover
Tim Williams