Strategic Social Marketing

Strategic Social Marketing

Autor

Jeff French Ross Gordon

Editura

Sage Publications Ltd

An publicare

2019

Nr. Pagini

568

ISBN

9781526446039

Categorii

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Descriere

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

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