Social Marketing - International Student Edition

Social Marketing - International Student Edition

Autor
Nancy R. Lee Philip Kotler
Editura
Sage Publications, Inc
An publicare
2019
Nr. Pagini
ISBN
9781544371863
Categorii
Arta Arhitectura In Limbi Străine Stiinte Sociale Politica
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Descriere

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.

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