Social Marketing and Public Health

Social Marketing and Public Health

Autor

Jeff French

Editura

Oxford University Press

An publicare

2017

Nr. Pagini

272

ISBN

9780198717690

Categorii

Medicina Generalitati Sanatate Publica Si Preventie

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Descriere

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

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