International and Cross-Cultural Business Research

Autor

Jean Claude Usunier Hester Van Herk Julie Anne Lee

Editura

Sage Publications Ltd

An publicare

2017

Nr. Pagini

200

ISBN

9781473975897

Categorii

In Limbi Străine

Descriere

Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

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