Cross-Cultural Personal Selling

Cross-Cultural Personal Selling

Autor
Anna Antczak Barzan Barbara A. Sypniewska
Editura
Springer International Publishing Ag
An publicare
2017
Nr. Pagini
160
ISBN
9783319555768
Categorii
In Limbi Străine
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Descriere

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.

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