Advertising and Promotion

Advertising and Promotion

Autor

Chris Hackley Rungpaka Amy Hackley

Editura

Sage Publications Ltd

An publicare

2017

Nr. Pagini

384

ISBN

9781473997998

Categorii

In Limbi Străine

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Descriere

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

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