The Tipping Point: How Little Things Can Make a Big Difference, Hardcover/Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference, Hardcover/Malcolm Gladwell

Autor
Malcolm Gladwell
Editura
Turtleback Books
An publicare
2002
Nr. Pagini
301
ISBN
9781417665792
Categorii
In Limbi Străine Society & Social Sciences Sociology & Anthropology
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Descriere

FOR USE IN SCHOOLS AND LIBRARIES ONLY. Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people.

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