Sales Promotion

Autor

Robert C. Blattberg

Editura

Pearson Education

An publicare

1995

Nr. Pagini

528

ISBN

9780134423029

Categorii

Descriere

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.