Global Brand Strategy

Name: Global Brand Strategy
Brand: Palgrave Macmillan
SKU: 9781349956999
Author: Jan-Benedict Steenkamp
ISBN: 9781349956999

Autor

Jan Benedict Steenkamp

Editura

Palgrave Macmillan

An publicare

2018

Nr. Pagini

319

ISBN

9781349956999

Categorii

In Limbi Străine

Descriere

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Despre autor

Jan-Benedict Steenkamp

economist american · n. 1959

Joannes Evangelista Benedictus Maria „Jan-Benedict” Steenkamp este un profesor de marketing și autor olandez-american. Este profesor distin Knox Massey de Marketing la Școala de Afaceri Kenan-Flagler, Universitatea din Carolina de Nord din Chapel Hill.