Global Brand Strategy

Global Brand Strategy

Autor
Jan Benedict Steenkamp
Editura
Palgrave Macmillan
An publicare
2018
Nr. Pagini
319
ISBN
9781349956999
Categorii
In Limbi Străine
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Descriere

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

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