Global Brand Strategy

Autor

Jan Benedict Steenkamp

Editura

Palgrave Macmillan

An publicare

2018

Nr. Pagini

319

ISBN

9781349956999

Categorii

In Limbi Străine

SHARE

Descriere

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Comandă Cartea

267^Lei

carturesti.ro

--^Lei

libhumanitas.ro

--^Lei

cartepedia.ro

--^Lei

librariadelfin.ro

--^Lei

books-express.ro

--^Lei

libris.ro

--^Lei

librex.ro

--^Lei

curteaveche.ro

--^Lei

litera.ro

Pe aceeași temă

Global Brand Strategy, Hardcover

Jan Benedict

Global Brand Power: Leveraging Branding for Long-Term Growth, Paperback

Barbara E. Kahn

The Lenovo Way: Managing a Diverse Global Company for Optimal Performance/Gina Qiao

Gina Qiao

The Management of Luxury: An International Guide, Paperback (2nd Ed.)/Benjamin Berghaus

Benjamin Berghaus

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology, Hardcover/Bernd Schmitt

Bernd Schmitt

Why I Stand: From Freedom to the Killing Fields of Socialism, Paperback/Burgess Owens

Burgess Owens