Global Brand Strategy, Hardcover

Autor

Jan Benedict

Editura

Palgrave Macmillan

An publicare

2017

Nr. Pagini

319

ISBN

9781349949939

Categorii

In Limbi Străine Economics Finance Business & Management

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Descriere

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

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