Global Brand Management

Global Brand Management

Autor
Laurence Minsky Ilan Geva
Editura
Kogan Page Ltd
An publicare
2019
Nr. Pagini
320
ISBN
9780749483609
Categorii
Medicina In Limbi Străine
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Descriere

Hone your understanding of international brand management with this textbook, showcasing why it's critical for global brands to develop elasticity and adapt to different territories, audiences and contexts.

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