Fundamentals of Marketing

Fundamentals of Marketing

Autor

Paul Baines

Editura

Oxford University Press

An publicare

2017

Nr. Pagini

408

ISBN

9780198748571

Categorii

In Limbi Străine Business Afaceri Si Management

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Descriere

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

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