All The Right Moves

All The Right Moves

Autor

Constantinos C. Markides

Editura

Harvard Business School Publishing

An publicare

1999

Nr. Pagini

240

ISBN

9780875848334

Categorii

In Limbi Străine Marketing Si Comunicare

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Descriere

A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation.

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