Fundamentals of Digital Fashion Marketing, Paperback

Fundamentals of Digital Fashion Marketing, Paperback

Autor

Clare Harris

Editura

Bloomsbury Publishing Plc

An publicare

2017

Nr. Pagini

216

ISBN

9781474220859

Categorii

In Limbi Străine The Arts Industrial Commercial Art & Design

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Descriere

The first comprehensive examination of digital fashion marketing practices, it explores how fashion is embracing digital strategies and examines the role of social media, the impact of video and mobile technologies. Featuring case studies and interviews with practitioners working within the industry.

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