Fundamentals of Digital Fashion Marketing, Paperback

Fundamentals of Digital Fashion Marketing, Paperback

Autor
Clare Harris
Editura
Bloomsbury Publishing Plc
An publicare
2017
Nr. Pagini
216
ISBN
9781474220859
Categorii
In Limbi Străine The Arts Industrial Commercial Art & Design
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Descriere

The first comprehensive examination of digital fashion marketing practices, it explores how fashion is embracing digital strategies and examines the role of social media, the impact of video and mobile technologies. Featuring case studies and interviews with practitioners working within the industry.

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