Developing Business Strategies

Developing Business Strategies

Autor
David A Aaker
Editura
Wiley
An publicare
2001
Nr. Pagini
352
ISBN
9780471064114
Categorii
Business Afaceri Si Management Strategii De Afaceri
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Descriere

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L.

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