How successful companies can keep their brands relevant.
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, Hardcover
Tim Williams
The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success, Hardcover
Susan Solovic
Flintstone Modernism: Or the Crisis in Postwar American Culture, Hardcover
Jeffrey Lieber
I Am Brian Wilson: A Memoir, Hardcover/Brian Wilson
Brian Wilson
Eyes of the World: Grateful Dead Photography 1965-1995, Hardcover
Jay Blakesberg
Get to aha!: Discover Your Positioning DNA and Dominate Your Competition, Hardcover
Andy Cunningham
Building Strong Brands, Hardcover
David A Aaker
Developing Business Strategies
Strategia portofoliului de brand
Managementul capitalului unui brand. Cum sa valorificam numele unui brand
Strategia portofoliului de brand. Cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate
Managementul capitalului unui brand - Paperback brosat - David A. Aaker - Brandbuilders