Building Strong Brands, Paperback

Building Strong Brands, Paperback

Autor
David Aaker
Editura
Pocket Books
An publicare
2010
Nr. Pagini
ISBN
9781849830409
Categorii
In Limbi Străine Economics Finance Business & Management
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Descriere

A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, Mc Donalds and General Electric.

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