Sales Promotion

Autor

David Horchover

Editura

Capstone

An publicare

2001

Nr. Pagini

114

ISBN

9781841121963

Categorii

Business Afaceri Si Management

Descriere

Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts.