Marketing Research: Tools and Techniques, Paperback

Autor

Nigel Bradley

Editura

Oxford University Press

An publicare

2012

Nr. Pagini

ISBN

9780199655090

Categorii

In Limbi Străine Economics Finance Business & Management

Descriere

3rd edition. Includes a new chapter devoted to social media monitoring and web analytics techniques, and original content not present in other marketing research textbooks.

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