Marketing Research: Tools and Techniques, Paperback

Name: Marketing Research: Tools and Techniques, Paperback
Brand: Oxford University Press
SKU: 9780199655090
Author: Nigel Bradley
ISBN: 9780199655090

Autor

Nigel Bradley

Editura

Oxford University Press

An publicare

2012

Nr. Pagini

ISBN

9780199655090

Categorii

In Limbi Străine Economics Finance Business & Management

Descriere

3rd edition. Includes a new chapter devoted to social media monitoring and web analytics techniques, and original content not present in other marketing research textbooks.