Marketing Research

Marketing Research

Autor

Riccardo Benzo Chahid Fourali Marwa Gad Mohsen

Editura

Sage Publications Ltd

An publicare

2017

Nr. Pagini

432

ISBN

9781446294369

Categorii

In Limbi Străine

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Descriere

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

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