Cultural Heritage Marketing

Cultural Heritage Marketing

Autor
Izabella Parowicz
Editura
Springer Nature Switzerland Ag
An publicare
2018
Nr. Pagini
158
ISBN
9783030002862
Categorii
Biografii Memorii Jurnale In Limbi Străine
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Descriere

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.

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