Mary Jo Bitner

2 titluri

Cărți de Mary Jo Bitner

Coperta cărții Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Coperta cărții Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler