Autor: Valarie A. Zeithaml, 2 titluri

Coperta cărții Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler

Coperta cărții Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler