Marketing strategic digital in sanatate. Curs universitar

Marketing strategic digital in sanatate. Curs universitar

Autor
Victor Lorin Purcarea
Editura
Universitatea Carol Davila
An publicare
2023
Nr. Pagini
208
ISBN
9786060112754
Categorii
Stiinte. Stiinte Economice. Marketing si Comert
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Descriere

Structura pe capitole: 1. Marketingul: revolutie sau redefinire 2. Abordari moderne de marketing in organizatiile de ingrijiri de sanatate 3. Digitalizarea in sanatate 4. Mix-ul de marketing strategic digital centrat pe pacient 5. Instrumente de marketing strategic digital 6. Comunicarea digitala centrata pe pacient 7. Valoarea pentru pacient - preocupare strategica a organizatiilor din sanatate

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