Enchantment

Descriere

Enchantment noun: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

Despre autor

Guy Kawasaki

Om de afaceri și autor american · n. 1954

Guy Takeo Kawasaki este un specialist în marketing, autor și capitalist de risc american din Silicon Valley. A fost unul dintre angajații Apple inițial responsabili pentru comercializarea liniei lor de computere Macintosh în 1984. A popularizat termenul de „evanghelist” în marketingul Macintosh ca „evanghelist Apple” și conceptele de marketing evanghelistic și evanghelism tehnologic/evanghelism platformei în general.