A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

Autor
Editura
Butterworth Heinemann
An publicare
2019
Nr. Pagini
100
ISBN
15998241
Categorii
Business In Engleza
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Descriere

Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing,...

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