A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

Autor

Editura

Butterworth Heinemann

An publicare

2019

Nr. Pagini

100

ISBN

15998241

Categorii

Business In Engleza

Descriere

Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing,...

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