A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Autor
Bev Burgess Dave Munn
Editura
Kogan Page Ltd
An publicare
2017
Nr. Pagini
288
ISBN
9780749479893
Categorii
In Limbi Străine
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Descriere

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

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