Global Marketing and Advertising: Understanding Cultural Paradoxes

Autor

Editura

Sage Pubn

An publicare

2019

Nr. Pagini

100

ISBN

33006313

Categorii

In Limbi Străine In Engleza

Descriere

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, a...

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