Global Marketing and Advertising

Global Marketing and Advertising

Autor

Marieke De Mooij

Editura

Sage Publications, Inc

An publicare

2018

Nr. Pagini

512

ISBN

9781544318134

Categorii

Filosofie In Limbi Străine

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Descriere

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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