Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Autor

Editura

John Wiley & Sons

An publicare

2019

Nr. Pagini

100

ISBN

107352

Categorii

Business In Engleza

Descriere

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight ma...

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