Direct, Digital & Data-Driven Marketing

Direct, Digital & Data-Driven Marketing

Autor
Lisa Spiller
Editura
Sage Publications Ltd
An publicare
2020
Nr. Pagini
857
ISBN
9781529708172
Categorii
In Limbi Străine
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Descriere

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

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