Chaotics

Chaotics

Autor
Philip Kotler John A. Caslione
Editura
Publica
An publicare
2009
Nr. Pagini
ISBN
9789731931227
Categorii
Business
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Descriere

Cuvantul chaotics nu apare (deocamdata) in niciun dictionar al limbii engleze, dar e un concept care va circula in aproximativ 30 de tari din lumea intreaga. S-ar putea traduce ca haoticism – un nou si necesar instrument de management si marketing

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