Globalizing Asian Religions
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, Paperback
Steve Stoute
The Way of the Laowai: The Importance of International Self-Awareness for Businesses, Paperback/Tyler Johnson
Tyler Johnson
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits, Paperback
The Economist
The China Twist: An Entrepreneur's Cautious Tales on Franchising in China, Paperback/Wen-Szu Lin
Wen Szu Lin
Creative Aerobics: Fueling Imagination in the 21st Century, Paperback/Linda Conway Correll George
Linda Conway Correll George
Marketing 3.0
Philip Kotler
Marketing 4.0
Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line, Hardcover/Philip Kotler
Conform lui Kotler
Kotler despre marketing. Cum sa cream, cum sa castigam si cum sa dominam pietele
Principles of Marketing