Kotler despre marketing. Cum sa cream, cum sa castigam si cum sa dominam pietele
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Marketing Management, An Asian Perspective
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Marketing 3.0
Marketingul in era digitala - Philip Kotler
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Marketing in sectorul public - Philip Kotler, Nancy Lee
Philip Kotler,Nancy Lee
Marketingul locurilor
Philip Kotler,Donald H. Haider,Irving Rein