Brand New: The Shape of Brands to Come

Brand New: The Shape of Brands to Come

Autor
Wally Olins
Editura
Thames And Hudson
An publicare
2012
Nr. Pagini
300
ISBN
9780500291399
Categorii
Cărţi în Limbi Străine
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Descriere

What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become sim...

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