Media Planning & Buying N the 21st Century: Integrating Traditional & Digital Media, Paperback/MR Ronald D. Geskey Sr

Autor

Mr Ronald D. Geskey Sr

Editura

Createspace Independent Publishing Platform

An publicare

2012

Nr. Pagini

684

ISBN

9781537438269

Categorii

Economics Finance Business & Management Straine

Descriere

Contributor(s):Author: MR Ronald D. Geskey Sr UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.