Media Planning & Buying in the 21st Century Workbook, 3rd Edition, Paperback/MR Ronald D. Geskey Sr

Autor

Mr Ronald D. Geskey Sr

Editura

Createspace Independent Publishing Platform

An publicare

2015

Nr. Pagini

154

ISBN

9781505326895

Categorii

Economics Finance Business & Management Industry & Industrial Studies Straine

Descriere

Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.

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