The Personal MBA. A World-Class Business Education in a Single Volume/Josh Kaufman



Penguin - 2012 - 464 de pagini



An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to influential business writers including Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know about business. The Personal MBA teaches simple mental models that help students understand every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this bestselling title distils everytyhing you need to know to take on the MBA graduates and win. This book gives you everything you need to transform your business, your career or your working life forever.

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